Shyam Iyer, Director of Loyalty & Consumer Partnerships at e& (Etisalat and), recently led an enlightening session on developing customer loyalty programs at the Abu Dhabi School of Management. Attendees gained valuable insights into the role of loyalty programs in direct marketing, explored the origins and types of structured loyalty programs, and examined their pros and cons.
A highlight of the event was the introduction of the innovative concept of creating a “segment of one,” showcasing the potential for highly personalized customer engagement strategies. Participants left with actionable strategies to enhance their loyalty programs and drive customer engagement.
Missed the event? Stay tuned for future sessions to transform your approach to customer loyalty.
