Managers are continuously working towards improving the decision-making process and being able to adapt such decisions to market competitiveness. This course enables students to develop their knowledge about scientific research and relate challenges faced by organizations to theoretical frameworks. It guides students to explore concepts and present theoretical debates that rely on different approaches required to reach a scientific opinion. When applying research process and appraising critical reflection on arguments, students are able to discuss findings on specific research question(s) of their business-related interest.

This course aims to provide students with an understanding of the nature of enterprise and entrepreneurship and introduces the role of the entrepreneur, innovation, and technology in the entrepreneurial process. It is not about small business or lifestyle businesses but instead the development of growth-oriented businesses – whether for-profit or not-for-profit. Entrepreneurship is both a way of thinking and of doing. It involves “building something from nothing” and successful entrepreneurs know how to manage and mitigate uncertainty and risk. The course content is relevant to those individuals thinking about starting a business or who are already in business – large or small, those who are interested in commercializing their own innovations or of others, and those who advise entrepreneurs or engage in policy making in the entrepreneurship area. This ADSM course will explore a range of different perspectives on innovation and the activities of entrepreneurs.

Not all businesses are created equal. More often than not organizations spend resources developing and marketing new products/services only to discover that consumer response is far less ecstatic than expected. The reality is that in most cases consumers are indifferent about the business’ offerings. To succeed, a business must make a compelling case in terms of consumer experience, deeper purpose, social value, and greater inspiration for consumers as well as employees. Effective marketing management requires a clear understanding of consumers and the market in general. The aims of this course are to help participants understand how marketing contributes to a business’ competitiveness and survival and to provide participants with critical strategic marketing insights, tools, and techniques. Students also gain an understanding of market research and its value in analyzing consumers, markets, and the environment.

Strategy, at its most general, refers to the allocation of resources in a competitive environment over relatively long periods of time in the pursuit of specific goals. Strategy is shaped by the underlying market conditions as well as the resources available to management (including the firm’s internal structure, systems, and culture). This integration of the external and internal perspectives provides the basic framework for strategic thinking. This course aims to enable students to understand and appreciate the organizational context in which strategic decisions are made. The ADSM Strategy course is intended to give the MBA class a holistic view of the firm, to develop students’ ability to think beyond day-to-day business activities and challenge them to ask the right questions about its future. These skills are essential for an effective general manager.

This course deals with human behavior and leadership in organizations, by using practices and methods that facilitate effective leadership and innovative behavior. The main objective of Leadership and Organizational Behavior is to understand how leadership styles influence employees’ behavior in organizations, including their thoughts, feelings, and actions. This course explains the methodologies applied in the rapidly growing area of organizational behavior and leadership. The course focuses on developing participants’ capabilities to build a workplace culture and utilize leadership skills that enable employees to develop their professional skills and competencies.

Digital transformation has become integral to every business. Organizations are challenged with continuous disruptions due to dynamic technological advancements and customers’ behaviours. Organizational changes must optimize evolving digitalization to achieve long-term organizational competitiveness. This course is designed to develop student competencies as leaders in managing digital enterprises within global business environment. It provides students with the theoretical underpinnings and optimization of trending Information Systems/Information Technology (IS/IT) towards organization operational excellence. While it analyses IS/IT intricacies in the development, deployment and application of business information systems, student will be equipped with relevant skills for high-impact digital transformation, develop growth strategies for digital disruption and innovation, and identify opportunities to increase operational excellence towards effective customer engagement.

Leaders are taking critical business decisions based on multiple inputs they receive from accounting and finance departments. This helps them to understand and assess the organization’s financial performance against other organizations in the market. During this course, students will address information related to two fields of accounting: financial accounting and managerial accounting. Students will critically think about internal and external dimensions of financial and accounting information that are relevant to different types of stakeholders. Internal dimension includes product-related decisions, such as costs out of new or existing products and processes, pricing, buy or make, eliminate unprofitable segment, and budgeting to manage sustainable organizations. In addition, students will address external dimensions for the interpretation, analysis and reporting of financial information to stakeholders.

This course provides an analytical approach to understanding customer needs in the market environment, exploring market opportunities, and creating, capturing, and delivering value within the firm’s and market’s economic structure. This course is based on the fundamentals of microeconomics and focuses on managerial decisions about product or service management, pricing, distribution, and communication.

Managing operations is vital to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. This is especially true today, when we see that significant competitive advantages accrue to those firms that manage their operations effectively. This class defines operations in the broadest sense, not confining the focus within a set of walls but defining the scope to the thoughts and activities necessary to supply goods and services from conception to consumption. It introduces students to the operational challenges that managers face and provides a set of tools to aid in designing, evaluating and managing business processes to meet company objectives. The course objective is to study how management can gain competitive advantage through operations.