Bachelor of Science in Management - Abu Dhabi School of Management

Bachelor of Science in

Management

With a Focus on Digital Technologies

Program Title:	Bachelor of Science in Management
Program focus	Digital Technologies Management Focus
Credit Hours:	123
Delivery Mode:	Face-To-Face
Accreditation	Commission for Academic Accreditation, UAE (CAA)
Language of Study:	English
Duration:	4 Years

About the Program

The Bachelor of Science in Management (BScM) equips students with the knowledge and skills to make decisions within the context of the modern organizational trends and Industry 4.0 requirements. Offering a rich academic experience across diverse settings and methodologies, the BScM program distinguishes itself by incorporating emerging digital technology focus, setting it apart as a unique undergraduate management program in the UAE. Graduates are prepared to meet QFEmirates’ level 7 criteria and align with international best practices. They will comprehend, execute, and address challenges, enabling them to make or recommend decisions that achieve desired organizational outcomes.

This program supports the pillars of the Abu Dhabi 2030 Vision, especially those directed at the promotion of a large empowered private sector, and a sustainable knowledge-based economy. The degree provides underpinning knowledge to students wishing to start a career in existing organizations or start their own new business.

As part of ADSM’s commitment to continuous quality enhancement and outcomes-based curriculum development, the School offers two academic concentrations within the BScM program while maintaining the integrity of the existing Bachelor of Science in Management. This enables students to pursue one of the following curriculum pathways within the same BScM degree:

This curriculum architecture preserves a common academic foundation for all students while providing opportunities to develop deeper disciplinary knowledge in emerging areas of business practice that are aligned with national priorities, employer expectations, and future workforce requirements. Thus, the BScM degree consists of three key components:

Program Learning Outcomes

General Education Learning Outcomes

Recognize topics in languages, history, culture in the Arab world and natural sciences.
Integrate key concepts and recent developments related to information technology and socio-cultural challenges.
Develop critical thinking skills to build logical arguments.
Apply tools in mathematics and statistics for analysis and interpretation of data.
Formulate clear and effective ideas using self-expression in written and oral communication.
Defend arguments individually and collectively in teams for the successful achievement of team goals.
Demonstrate the ability to use procedures, processes, and learning in a broad range of contexts.

Management Program Learning Outcomes

Identify specialized factual and theoretical knowledge in management that address internal challenges facing business/organization.
Categorize the external forces influencing the business/organization position, its social responsibility, and ethical practices.
Develop technical and analytical skills to propose sustainable solutions for specialized business problems in the field of management.
Use appropriate research approaches to review recent trends that support a business/organization in aligning its practices with national/international strategic sustainability priorities.
Demonstrate the ability to take decisions that promote the principles of entrepreneurship and innovation using internal and/or external sources of information.
Evaluate the importance of teamwork in the achievement of organizational outcomes.
Develop knowledge of digital technologies through a process of continuous learning for application in appropriate business contexts.

AI and Digital Concentrations Learning Outcomes

Identify key concepts, terminology, and functions related to management and business operations.
Describe internal organizational processes and how they contribute to business performance.
Examine external environmental factors, including ethical and social considerations, affecting businesses and organizations.
Interpret the role of digital technologies and data in supporting business activities and decision-making.
Apply basic management and analytical tools to address simple business problems.

Digital Marketing Concentration Learning Outcomes

Identify key concepts of digital marketing, including social media, branding, and online communication in business contexts.
Describe patterns of consumer behavior and digital engagement in online environments.
Examine the role of digital platforms and tools in supporting marketing activities and customer engagement.
Assess ethical and cultural considerations affecting digital marketing practices in the UAE context.
Apply digital marketing tools to develop basic online campaigns and content for business audiences and market needs.

Program Structure

All students, irrespective of curriculum pathway, complete a common academic foundation consisting of General Education and Management courses, as follows:

General Education: core and elective courses (27 Credit Hours)
Management: core and elective courses, including the Business Internship (81 Credit Hours)

This shared curriculum ensures consistency in graduate capabilities across the Bachelor of Science in Management while supporting efficient curriculum delivery and quality assurance. In addition, students will complete 15 credit hours within their chosen curriculum pathway, as outlined below:

General Management Stream

Component	Credit Hours
General Education	27
Management Core Courses (including Internship)	75
Management Electives	6
Guided Concentration Courses	6
Concentration Electives	9
Total	123

AI and Digital Technologies Concentration

Component	Credit Hours
General Education	27
Management Core Courses (including Internship)	75
Management Electives	6
AI Concentration Courses	12
AI Concentration Elective	3
Total	123

Digital Marketing Concentration

Component	Credit Hours
General Education	27
Management Core Courses (including Internship)	75
Management Electives	6
Digital Marketing Courses	12
Digital Marketing Elective	3
Total	123

Program Courses

General Education (27 CH)

8 General Education Core Courses (24 CH)

Course Code	Course Title	Credit Hour	Pre-requisites
ENG 101	English I	3	None
GED 100	History and Culture of the Arab World	3	None
MTH 101	Mathematics for Business	3	None
GED 120	Introduction to Logic and Critical Thinking	3	None
ENG 102	English II	3	ENG 101
MTH 102	Introduction to Probability & Statistics	3	MTH 101
MIS 101	Fundamentals in Management Information Systems	3	None
GED 110	Emirati Studies	3	None

1 General Education Elective Course (3CH)

Couse Code	Course Title	Credit Hour	Pre-requisites
GED 140	Environment Sciences and Sustainability	3	None
GED 142	Nutrition and Health	3	None
GED 150	Human Interaction and Behavior	3	None
GED 152	Introduction to Psychology	3	None

Management Program (81 CH)

25 Management Core Courses (75 CH)

Course Code	Course Title	Credit Hour	Pre-requisites
BUS 201	Introduction to Business	3	None
MGT 201	Fundamentals in Management	3	None
ECN 201	Principles of Microeconomics	3	MTH 101
ACC 201	Fundamentals of Financial & Managerial Accounting	3	MTH 101
MKT 201	Principles of Marketing	3	None
INE 200	Entrepreneurship and Innovation	3	MGT 201
BUS 220	Research Methods	3	BUS 201
FIN 301	Introduction to Finance	3	MTH 101
ECN 202	Principles of Macroeconomics	3	MTH 102
MGT 220	Operations and Supply Chain Management	3	MTH 102, MIS 101
MGT 301	Human Resources Management	3	MGT 201
DGM 210	Emerging AI and Digital Technologies	3	MIS 101
MGT 210	Organizational Behavior	3	MGT 201
MGT 320	Project Management	3	MGT 201
BUS 301	Business Analytics	3	MIS 101
BUS 310	Business Law	3	BUS 201
MGT 330	Fundamentals in Leadership	3	MGT 201
MGT 340	Quality Management	3	MGT 201
DGM 310	AI and Digital Transformation	3	DGM 210
DGM 320	Fundamentals in Machine Learning for Business	3	MIS 101
MGT 401	Business Strategy	3	ECN 202, MKT 201, MGT 220, FIN 301
MGT 410	Business Ethics and Social Responsibility	3	MGT 201
DGM 420	AI for Business Decision-Making	3	BUS 301
MGT 430	Competitiveness and Sustainability	3	MGT 401
MGT 450	Business Internship	3	Successful completion of at least 90 credit hours from the total program credits

2 Management Elective Courses (6 CH)

Couse Code	Course Title	Credit Hour	Pre-requisites
MGT 420	Managing Global Perspectives	3	None
MTH 201	Quantitative Methods	3	MTH 101
DGM 410	Business Solutions with Artificial Intelligence	3	Year 4 Course
FIN 471	Entrepreneurial Finance	3	FIN 201
MGT 472	Family & Small Business Management	3	INE 200
MGT 473	International Entrepreneurship	3	INE 200
MGT 474	Public Sector Management	3	MGT 201
MGT 475	Healthcare Management	3	MGT 301

General Stream

2 General Core Courses (6 CH)

Course Code	Course Title	Credit Hour	Pre-requisites
DGM 301	AI and Digital Products	3	DGM 210, MK T201
DMK 321	AI and Automation in Digital Marketing	3	MKT 201

3 General Elective Courses (9 CH)

Course Code	Course Title	Credit Hour	Pre-requisites
DGM 431	Data Analytics & Visualization for Business	3	None
DGM 432	AI Ethics, Governance & Responsible Innovation	3	None
DGM 434	Digital Innovation & Technology Entrepreneurship	3	None
DMKT 421	Digital Marketing Analytics & Insights	3	None
DMKT 422	E-Commerce & Omnichannel Strategy	3	None
DMKT 423	Content Strategy & Digital Storytelling	3	None

AI and Digital Technologies Concentration

4 AI and Digital Technologies Core Courses (12 CH)

Course Code	Course Title	Credit Hour	Pre-requisites
DGM 301	AI & Digital Products	3	DGM 210, MKT 201
DGM 330	Blockchain & Digital Platforms	3	MIS 101
DGM 340	Cloud Computing & Digital Platforms	3	DGM 210
DGM 433	Internet of Things (IoT) & Smart Systems	3	DGM 210

1 AI and Digital Technologies Elective Course (3 CH)

Course Code	Course Title	Credit Hour	Pre-requisites
DGM 431	Data Analytics & Visualization for Business	3	None
DGM 432	AI Ethics, Governance & Responsible Innovation	3	None
DGM 434	Digital Innovation & Technology Entrepreneurship	3	None

Digital Marketing Concentration

4 Digital Marketing Core Courses (12 CH)

Course Code	Course Title	Credit Hour	Pre-requisites
DMKT 310	Social Media Marketing	3	MKT 201
DMKT 320	E-Marketing Services	3	MKT 201, MIS 101
DMKT 321	AI & Automation in Digital Marketing	3	MKT 201
DMKT 323	Digital Marketing Tools and Applications	3	MIS 101, MKT 201

1 Digital Marketing Elective Course (3 CH)

Course Code	Course Title	Credit Hour	Pre-requisites
DMKT 421	Digital Marketing Analytics & Insights	3	None
DMKT 422	E-Commerce & Omnichannel Strategy	3	None
DMKT 423	Content Strategy & Digital Storytelling	3	None

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