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Dr. McMillan C. Durugbo’s Article on B2B Co-creation Management Practices for Intellectual Property Value

ADSM’s Associate Professor of Quality Management, Dr. McMillan C. Durugbo, published an article titled: “Business-to-Business Co-creation Management Practices for Intellectual Property Value: Insights from Saudi Arabia”. It is available in World Patent Information Journal.

The article explores the management practices of business-to-business (B2B) networks that enhance intellectual property (IP) value from B2B co-creation. The study involves IP management experts from the Kingdom of Saudi Arabia and it proposes an integrated model of B2B management strategies and guidelines. Dr. McMillan collaborated on this article with Dr Manal S. AlGhamdi who is an Innovation Lab Scientist within the Intellectual Property Management Team at Saudi Aramco.