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Program Title: | Master of Science in Business Analytics – Big Data Management |
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Credit Hours: | 36 |
Delivery Mode: | Face-To-Face |
Accreditation | Commission for Academic Accreditation, UAE (CAA), DASCA |
Language of Study: | English |
Duration: | 15 months – 18 months |
The emergence of big data and cognitive technologies will be the new norms of future business analytics in organizations. Governments and industries revolutionize their operations by optimizing such disruptive technology as strategic assets in their effective decision-makings. While such deployment creates exponential opportunity, future employees must acquire comprehensive managerial knowledge and, leadership skills in the trending management of big data and artificial intelligence. These analytics competencies will maximize the vast potential of expanding data opportunities to prescribe value adding needs of the customers and business environment towards organization competitive advantage.
The Master of Science in Business Analytics with Big Data Management concentration is designed to enable business professionals improve their data analytics skills and competencies to solve business problems in their organizations. This program will empower students to manage data-oriented systems and embed data driven decisions within an organization by bringing leadership skills and comprehensive knowledge from big data disciplines to the management table. Students will get a grasp on the emerging tools and technologies available to tackle challenges in Big Data Management.
This course lays the “Business” foundations for creating awareness in Business Analytics. Business analytics as a support for decision-making and its importance in the business environment is increasing at unprecedented levels. These enable executives, managers, and other corporate end-users to analyze various data and present actionable information to help make informed business decisions. We will appraise business data and analytics topics to address dynamic changes within an organizational context.
This course aims to provide an overview of the research design, approaches, and methodologies that prepare students to conduct research activities. It will equip students with quantitative and qualitative modelling techniques to develop solutions that address contemporary business analytics challenges. Students will identify and formulate a real-world business research problem using the research principles in business analytics. Successful completion of the course will enable students to conduct research and perform analytics in a business environment.
This course introduces the basic concepts of applied statistics, including descriptive statistics, probability, and inferential statistics. It also covers linear regression, random variables, discrete, continuous random variables, basic and advanced calculus tools. The lectures will be threaded with tutorials that allow students to practice problem-solving in a business context. The course is the cornerstone of the coming courses in the Business Analytics Program as it lays the theoretical foundations and skills required to pursue the rest of the courses.
This course introduces modeling, optimization, and simulation as applied to the study and analysis of operations to support effective and informed managerial decision-making. Optimization and decision systems provide a framework to think about a wide range of challenges and issues in business operations. The topics to be covered include a subset of the following: linear programming, sensitivity analysis for linear programs, duality, introduction to integer and non-linear programming, graph theory, convex optimization, and optimization algorithms. Examples are drawn from operations processes and systems.
This course introduces the fundamental methods at the core of modern machine learning. It covers theoretical foundations and essential algorithms for unsupervised and supervised learning. In addition, it includes the foundations of reinforcement learning and deep learning. Machine learning is a method of data analysis that automates analytical model building. Using algorithms that iteratively learn from data, machine learning allows computers to find hidden insights without being explicitly programmed where to look.
This course will provide information on the data as a particular concept required for the scholarly process. Data is now viewed as the primary part of every business to share, combine, manage, and reuse the information in a business environment. Managing data is a complex process requiring expertise in organization, policy, and technology in a particular domain. Students will understand the foundational concepts of data management to solve real-world business problems as data managers.
This course aims to equip students with a comprehensive and practical understanding of data visualization: a multi-disciplinary recipe of art, science, math, technology, and many other interesting ingredients. The emphasis is to instill the necessary critical thinking required to best judge the many analytical, practical, and design decisions involved in this activity. The module will offer a blend of academic and applied perspectives, covering the full suite of conceptual, theoretical and practical capabilities required to master this multidisciplinary pursuit. Teaching content will be supplemented by real-life application case study demonstration and experience. In-class exercises and course assignments will further embed this learning process.
This course provides practical steps to implement data strategy using the key data management domains such as data governance, data management, and data analytics to solve business issues. In today’s volatile business environment, the strategic use of business analytics is more important than ever. As a business analytics user, you can get the organizational commitment you need to get your company's business analytics up and running. Data strategy helps to align business strategy by valuing data as an asset, the evolution of data management, and who should oversee a data strategy. These provide business analytics managers with a good understanding of a data strategy and its limits. The intent is to enable the users to identify the execution or more data management domains. It provides solutions for meeting the challenges of applying business analytics such as integrating analytics into decision-making, corporate culture, and business strategy, leading and organizing analytics with organizations, providing effective building blocks to support analytics using analytics software, data collection, and data management.
This course is intended for Master level students to create an Individual Consultancy Thesis I project within the Big Data Management Concentration being studied. This course aims to integrate and apply knowledge from earlier relevant courses in the program to tackle a specific research problem. Each student will be allocated a supervisor to complete his/her unique Master’s thesis.
Student will submit a first draft of the Individual Consultancy Thesis I proposal that includes an introduction and a literature review/requirement analysis. Each student will make all necessary revisions to the thesis proposal and defend the Individual Consultancy Thesis I report.
The purpose of the Individual Consultancy Thesis II project is to integrate and apply knowledge from earlier relevant courses within the Big Data Management Concentration being studied. It will enable the student to address the specific research problem as presented in the Individual Consultancy Thesis I course.
Each student is required to conduct in-depth research, evaluate data methodology techniques, collect data, visualize findings, discuss results, complete a draft of the report, and make necessary revisions to produce a final unique thesis report. Each student will work with the allocated supervisor to discuss and interact throughout the process of completing and defending his/her individual thesis.
The course considers the problems that arise in digital marketing, models, methodologies and business requirements, and digital marketing ethics. Students will perform hands-on practical analysis of sets of digital marketing-specific data sets using the methodologies learned earlier in the program as well as assess digital analytics methodologies to overcome challenges of digital marketing analysis. Additionally, students will propose ethical marketing analytics strategies to solve enterprise marketing problems.
This course enables students to gain knowledge in workforce analytics and how it is important in any working environment. Then evaluate how workforce data can be generated and stored. Finally, to explore how analytics can be implemented in the workplace to make decisions related to recruitment, promotions, performance evaluation, and team building.
Technological advancements have created significant developments within the business environment, but with unintended consequences of dangers in ethics, policies, privacy, and security. This course defines and explains the ethical dilemmas in handling data by proposing data handling principles. It discusses the methods for individuals and organizational ethical reasoning in the data handling context. Additionally, it explores the privacy and security policies dimension of business analytics.
Big Data Boardroom Analytics synthesizes and integrates the social and technical sciences. Students will learn strategy formulation, biases in decision-making, and the dangers of big data. Once exposed to these topics, each student will be able to approach data and modelling with a holistic mindset cognizant of the foundational pillars of this class. Partnering corporations will provide real world business problems. Each student is required to use the knowledge related to proprietary data, identify business problems, formulate a strategy, develop hypotheses, and generate alternative outcomes in order to maximize business opportunities and minimize risks. Each student will communicate with the instructor on findings and recommendations.