The Abu Dhabi School of Management (ADSM) is delighted to share that Prof. Naveed Yasin’s case study, “UAE Entrepreneurship During the COVID-19 Pandemic,” has been published in Cases on Startups and Enterprise by Edward Elgar Publishers (2025).

The case study explores how e-commerce platforms and government initiatives created new opportunities for UAE entrepreneurs to innovate and grow during a time of global disruption. It showcases the resilience, creativity, and adaptability of local businesses navigating unprecedented challenges.

Edward Elgar, a leading international academic publisher, is known for advancing high-quality research in business, economics, and the social sciences. Prof. Yasin’s work brings the UAE’s entrepreneurial experiences to a global audience, adding important regional insights to this international collection.

This publication reflects Prof. Yasin’s scholarly impact and aligns with ADSM’s ongoing mission to support research that is meaningful both locally and globally. It also highlights ADSM’s growing reputation as a center for cutting-edge business research in the UAE.

🔗 Learn more about the book here: Edward Elgar – Cases on Startups and Enterprise