From Training to Transformation

Industry Engagement Center

Leaders don't need more information
They need better execution under pressure

The Industry Engagement Center at the Abu Dhabi School of Management does not deliver training. We engineer behavioural shifts, decision clarity, and leadership influence where it matters most — inside the boardroom, under pressure, and across complex stakeholder ecosystems.
Led by Prof. Martin Spraggon · 30+ years experience · 19 years in the U.A.E. · Trusted by governments and multinationals
“In volatile environments, the gap between knowing and doing is where value is lost. I established the Industry Engagement Center at ADSM to close that gap — specifically for senior leaders in the U.A.E. who face strategic, financial, and reputational consequences daily. We do not offer off-the-shelf training. We offer interventions: executive sprints, advisory engagements, and applied research that translate directly into decisions you can take on Monday morning.”
Prof. Martin Spraggon, Executive Director
Industry Engagement Center

Trusted by organisations that face high stakes

Government & State-Owned Enterprises

· Leadership pipelines
· Strategic transformation
· AI readiness
· Executive cohorts at scale

Privately-Owned Expatriate Groups

· Cross-cultural leadership
· Strategic execution
· Regional expansion playbooks

Privately-Owned Local Groups

· Executive alignment
· Innovation governance
· Succession & next-generation programs

SMEs & High-Growth Ventures

· Founder leadership
· Scaling culture
· Advisory boards
· Mentorship via ADMI

One door. The whole school behind it.

The Industry Engagement Center is the single, accountable point of entry to ADSM’s full institutional capability. We hold the relationship; we route the work; we ensure the right combination of faculty, applied research, AI, incubation, and certification is mobilised against your live challenge.

ADSM CAPABILITIES

What we activate

The Gateway

Industry Engagement

Industry Entities

Whom we serve

ENGAGEMENT TYPES

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Frequently Asked Questions

Training transfers information. We engineer behavioral change measured against the decisions you actually need to make — typically over 90 days post-engagement. Every sprint produces tangible deliverables (frameworks, playbooks, decision charters) that survive the room.

Prof. Martin Spraggon leads every senior engagement personally, supported by ADSM faculty and a vetted bench of external consultants matched to your sector. You will not be handed off.

Yes — most of our work is in-house. We design the engagement around your context, leadership team, and operating cadence. Hybrid and fully-virtual formats are also supported.

Open-enrolment 2-day sprints start in the low five figures (AED) per seat. In-house and advisory engagements are scoped per mandate. We're transparent about pricing — request the portfolio for guidance.

Yes. ADSM hosts a full CMI Center; eligible programs lead to globally-recognized Chartered Management Institute (U.K.) certification at appropriate levels.

Yes. While IEC is anchored at ADSM in Abu Dhabi, our advisory and in-house programs have been delivered across the wider GCC, North Africa, Europe, and Latin America.

Yes — through AIMI (the AI Management Institute) and ADSM's Research Labs. Co-developed IP arrangements are governed by transparent ownership and confidentiality terms agreed in advance.

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Admissions are open