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Dr. Mahima Mishra’s Publication in Journal of Business & Industrial Marketing

Dr. Mahima

Congratulations to ADSM’s Associate Professor of Management, Dr. Mahima Mishra, on her article publication titled “Overcoming barriers in automotive SMEs to attain international competitiveness: an ISMapproach modelling”. It was published in in Journal of Business & Industrial Marketing. The paper aims to identify and model barriers to internationalising automotive small and medium-sized enterprises (SMEs) from emerging market perspectives using the interpretive structural modelling (ISM) approach. In this paper, 13 critical barriers are identified through an exhaustive literature review and the Delphi method. The ISM tool is then used to establish interrelationships among the identified barriers to expose and discuss the key barriers having high-driving power.