The solution combined targeted retention interventions with lower-friction paths to expand an existing subscription.¹

WorkedDid not

Cancel flow

Adaptive saves¹

Basic save rate¹

Cancellation response

Personalized alternatives¹

One-size handling¹

Retention intercept

6,000+ deflections¹

Unintercepted exits¹

Expansion path

Add-on revenue up 121%¹

Portal friction¹

Just Ingredients transformed the cancel flow into a retention engine. Splash screens intercepted cancellation attempts, while adaptive logic selected personalized alternatives according to the reason given for cancelling.¹ Over ninety days, those splash screens prevented more than 6,000 cancellations.¹ The save rate improved from about 7.3% in June to about 30.8% in August.¹

The team also worked on expansion outside the cancel experience. Quick Action links in billing reminder emails let subscribers add products without logging into the portal.¹ On mobile, moving the Add Product button above the fold produced a 121% increase in add-on revenue.¹ Together, the changes helped recurring subscription revenue rise 28% over five months following migration.¹

Subscription retention surged after forced platform migration to focus retention tools