TytoCare’s solution was to align each design intervention with a specific point of uncertainty in the family journey.

WorkedDid not

Relevance

Quiz clarified fit¹

Fit stayed unclear¹

Purchase

53% with quiz completion¹

37% without completion¹

Activation

Card prompted calls¹

Setup lacked a clear prompt¹

Registration

Household and bulk setup¹

Individual framing¹

First, the eligibility quiz helped users build a mental model by clarifying who the product was for and increasing perceived relevance.¹ Quiz completers were more likely to purchase a unit, with purchase moving from 37% to 53%.¹

Next, the activation card inside the box prompted users to call, making a key activation step easier to recognise.¹ TytoCare also recommended framing registration for the household rather than the individual, enabling bulk setup for multiple family members.¹ That approach made registration more frictionless for families with young children and encouraged use under stress.¹

framing registration at household level dramatically improved family adoption rates