The application of sustainable principles in business were once the preserve of the minority. In recent times these principles have moved into the mainstream of business. Organizations are moving beyond merely cultivating a green image, and are fully embracing sustainability. Increasingly sustainability is seen to provide opportunities for future growth. More senior executives view see sustainability as the only long term. In the current business landscape, it is businesses that have no ambitions in sustainability that form the minority.
This course aims to develop the students’ knowledge and understanding of why firms are embracing sustainable practices, how companies are embedding corporate social responsibility into their businesses, and how they are gauging and reporting their success.