The word “design” has traditionally been used to describe the visual aesthetics of objects such as books, products, architecture and fashion. Yet increasingly design as a discipline is expanding to include not just the shaping of artefacts but also the ways people interact with systems, services and organisations.
The Design for Business course is intended to give the MBA class the concepts, experiences and set of tools to find and develop innovative alternatives for addressing strategic business problems. The students will learn different concepts related to design and how design creates value. They will evaluate how firms can take advantage of design and designers’ work to stimulate product and service innovation, and ultimately to build and sustain competitive advantage. They will also understand and appreciate the role of consumers in design and innovation.
Furthermore, the course will shed a light on the design industry, and especially the perspective of designers and the logic of “design thinking”. Students will engage in skill developing assignments, with the key skills of problem-defining and human-centred design research. They will apply design thinking and other design processes in their day-to-day business decisions, an increasingly needed skill in today’s complex business world.