Competing in the Digital Age

Course ID
EIT 6320
Credits
2

The Internet, together with other information and communication technologies (ICTs), continues to revolutionize industries. E-commerce is now a given in many industries, but many incumbent firms rooted in traditional business models struggle to figure out the new terms of competition. By examining the experience of earlier industry transformations, we shed light on what may lie ahead for industries currently undergoing upheaval (software, telecommunications, music, and other forms of digital content and services).

The goals of the course are for the student to understand, critically evaluate, and apply:

  • ICTs and the internet as a disruptive innovation;
  • The special nature of information as an economic good;
  • The importance and challenges of data in the digital age;
  • The role of IP in digital business;
  • Business opportunities arising from the changing landscape.

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